
Behind the Scenes at Sophos Partner Roadshow 2025

Sophos, the Gartner-accredited cyber-security experts, hosted a partner event in London on the 8th July 2025. As Sophos Gold Partners, entrustIT were sure to attend. We sent Nigel Lomas (Director, South East) and Matteo Everett (Business Development Manager) along and asked them to report back on their findings. Here's what Matteo had to say about the day:
Yesterday, I had the pleasure of heading out with our Director of South East - Nigel Lomas, for a day full of insight, innovation, and more than a few lightbulb moments at the latest Sophos event.
And wow — what a day it was.
Cyber Threats on an Industrial Scale
Our first session pulled no punches. We heard about just how big the cybercrime landscape has become. These aren't hackers in their bedrooms, today cybercrime organisations operate as large businesses do — complete with office spaces, shifts, and KPIs. It’s a powerful reminder of why robust cyber defences aren’t optional anymore — they’re essential.
Say Hello to Sophos' New MSP Partner Program
Sophos rolled out their shiny new MSP Elevate program — and let me tell you, it’s impressive. Think:
- Streamlined bundles with 24/7 threat hunting baked in
- Hefty hardware discounts
- Better partner incentives and a clear path to growth
- It's built with MSPs in mind, helping us simplify, scale, and deliver even better value to our customers.
Real-Time Feedback Loops = Smarter Defences
A real gem from the day was learning how Sophos continuously feeds real-world attack data back into their labs. Every attempted breach makes the whole system smarter — and quickly. That kind of real-time adaptability? Gold dust for cybersecurity.
What's New in the Sophos Toolkit
We also got a sneak peek at some of the latest Sophos tools. Think tighter integrations, sharper threat detection, and even more user-friendly management through Sophos Central. These updates aren’t just cool tech — they’ll make a real difference for the end user.
Great People, Great Chats
It wasn’t all slides and stats — we also met loads of MSP peers, industry pros, and Sophos team members. The networking was top-notch. Always great to connect, share challenges, and pick up new ideas.
All in all, it was a day packed with insight, fresh ideas, and a real sense of where cybersecurity is headed. Events like these remind us why staying informed — and staying connected — matters more than ever.
If you're looking to boost your cybersecurity or want to understand what Sophos could do for your business, let's have a conversation. No pressure — just a friendly chat to see what’s possible.
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