entrustIT launches new brand to propel into midmarket

June 2nd, 2025

Ringwood, UK - entrustIT are pleased to officially launch our brand refresh, a radical evolution of our brand that serves as the cornerstone of our drive into the midmarket MSP bracket. This brand reflects the amazing things that come together when our expertise meets our customers' needs, the result is something new - that drives us both forward.

Thomas Dodd, Commercial Director at entrustIT, said: "This refresh is the result of many months of hard work and soul searching, about what type of company we are and what type of company we wanted to be. As we grow and customer demands change, we needed a new look to reflect the current IT industry and our place in it. We've achieved that, all while reflecting our core values. This brand will set us up for the next phase of growth, as we expand nationwide."

The brand refresh comes at a critical time for entrustIT. Following a period of strong growth, including our strongest growth year ever in 2024/5 with record turnover and profit. The MSP market is constantly evolving, so entrustIT's brand needs to evolve with it in order to meet the challenges of tomorrow and satisfy customer needs.

The brand also comes at a time of consolidation for the entrust IT Group. After several years of operating independently, Tiva IT Solutions and Serval Systems will now fully integrate into the entrustIT brand. 

Jeff Dodd, CEO, said: "This brand refresh is the beginning of an exciting new chapter for entrustIT, but while our brand is changing, our values are not. We continue to prioritise building strong relationships with our customers and partners, and deliver the excellent service they've come to rely on."