Microsoft increase price of Surface tablets by 15%

Mountain View, CA, USA - Sept. 4, 2016: Microsoft Silicon Valley Center. Microsoft SVC is the software giant's presence in the Silicon Valley of California.

Following on from their raising of the price of cloud products on January 1st, Microsoft have announced that the price of their flagship Windows devices, the surface tablets, will also rise by up to 15.1%.

Microsoft cite the cause for this price increase as the falling value of the pound since the EU referendum. Since 23rd June, sterling has fallen by 16% against the dollar.

"In response to a recent review we are adjusting the British pound prices of some of our hardware and consumer software in order to align to market dynamics," it said in a statement.

"These changes only affect products and services purchased by individuals, or organisations without volume licensing contracts."

This means that the price of the 1TB Surface Book, the top of the range Surface model, has risen to an eye-watering £3,049.00, while the cheapest Surface Book is now £1,449.00.

Microsoft is not the first tech company to raise prices in the UK, with companies such as Apple, Dell and HP also raising prices since the EU referendum.

 

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