entrustIT Insights

A realistic guide to AI for SMEs

AI is worth the money for an SME wherever it takes time out of a repetitive, expensive task you already do, and a poor bet wherever it's bought to chase the category rather than solve a problem. For most SMEs today the genuine wins sit in five areas: drafting and writing, meeting and call intelligence, document and knowledge work, customer operations, and sales support. The areas to wait on are custom models, long strategy documents, replacing systems that already work, hiring a specialist too early, and agentic AI. And the first useful step is almost always coordinating the AI use already happening in your business, not buying something new.

Is your business ready for AI? 5 questions worth answering first

Your business is ready for AI when you can answer five questions clearly: what specific outcome you're trying to change, what your data and processes actually look like, who in the team will own the project, what success will look like in measurable terms, and what budget you have for the work beyond the AI itself.

Why most AI rollouts stall, and what the successful ones do differently

Most AI projects don't fail dramatically. They stall. The pilot runs, the demo impresses someone, and then nothing quite happens for the next six months. The budget gets quietly reallocated, the team moves on, and the business ends up with an expensive lesson and not much else. What's striking is how predictable this pattern is. The companies that get AI rollouts right aren't smarter or better funded. They've just avoided a handful of mistakes that almost everyone else makes.

entrustIT CEO sits down with Comms Dealer to discuss growth & AI

entrustIT's CEO, Jeff Dodd has been featured in a national technology publication, highlighting both the company’s growth ambitions and the wider challenges facing the UK IT sector.

Tech Trends to look out for in 2026

For many SME boards, technology still feels like a specialist subject — something delegated to IT, suppliers, or “the tech team”. That approach is becoming increasingly risky. The 2026 Tech Trends that matter most are not about systems or software choices; they are about how work gets done, how risk is managed, and how resilient the business really is.

The History of AI: From Concept to Gamechanger

Since the release of ChatGPT in 2022, Artificial Intelligence (AI) is on everyone's lips. However, you may be surprised to know that AI isn’t a new idea. It’s been developing quietly in the background for more than seventy years.

Cybersecurity Trends in 2026: A Director's Guide

2025 taught us some valuable lessons about cybersecurity. Most importantly, considering attacks on Co-op and JLR, anyone can be impacted - regardless of size. Cybersecurity is now a board issue, not an IT problem. In 2026, the biggest risks will get even harder to ignore—they’ll come from believable scams, weak supplier controls, and employees who unknowingly open the wrong link. For UK company directors, understanding where the threats are moving is essential to protect revenue, reputation, and insurance coverage.

Can AI Monitor my CCTV? Your Questions Answered

1) Can AI really monitor CCTV feeds today? Yes. Modern video analytics detect people, vehicles, behaviours (e.g., loitering, crowding), number plates, and safety breaches in real time. These systems flag anomalies and push alerts to operators or trigger responses in other systems (access control, alarms). Accuracy still depends on camera quality, angles and lighting, but the capability is live and widely deployed.

Technology to Drive Business Growth: Key Takeaways from the Tech Leaders’ Roundtable

Thomas Dodd, Commercial Director: On Thursday, 24th September 2025, I attended a roundtable entitled “Technology to Drive Business Growth”. The event brought together leaders from across the South of England in Managed Service Providers (MSPs), AI innovators, software companies, and finance.

Stopping Retail Theft and Sweethearting entrustit

Stopping “Sweethearting” & Staff Theft at the Checkout: A Playbook for Retailers

Retail shrink isn’t just a back-of-house problem. At the checkout—manned lanes, SCO, scan-and-go-the risk of sweethearting (staff giving away items or discounts to friends/family) and other employee fraud quietly erodes earnings. With shop theft and overall shrink hitting record levels, ignoring internal loss at the till is no longer tenable.

A realistic guide to AI for SMEs

Is your business ready for AI? 5 questions worth answering first

Why most AI rollouts stall, and what the successful ones do differently

entrustIT CEO sits down with Comms Dealer to discuss growth & AI

Tech Trends to look out for in 2026

The History of AI: From Concept to Gamechanger

Cybersecurity Trends in 2026: A Director's Guide

Can AI Monitor my CCTV? Your Questions Answered

Technology to Drive Business Growth: Key Takeaways from the Tech Leaders’ Roundtable

Stopping “Sweethearting” & Staff Theft at the Checkout: A Playbook for Retailers

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A realistic guide to AI for SMEs

Is your business ready for AI? 5 questions worth answering first

Why most AI rollouts stall, and what the successful ones do differently

entrustIT CEO sits down with Comms Dealer to discuss growth & AI

Tech Trends to look out for in 2026

The History of AI: From Concept to Gamechanger

Cybersecurity Trends in 2026: A Director's Guide

Can AI Monitor my CCTV? Your Questions Answered

Technology to Drive Business Growth: Key Takeaways from the Tech Leaders’ Roundtable

Stopping “Sweethearting” & Staff Theft at the Checkout: A Playbook for Retailers

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