entrustIT Insights | IT Support

What is predictive IT, and how does AI make it work?

Predictive IT uses AI to spot the warning signs of a failure before it happens, so problems get fixed before they ever reach your team. Where proactive IT prevents the issues you already know about, predictive IT forecasts the ones you cannot yet see. It is the difference between a provider that keeps things running and one that keeps your business running without you noticing the work at all. (You will also see it called predictive IT support, AIOps, or predictive IT operations.)

What proactive IT support actually looks like

Proactive IT support means monitoring, updating and managing your systems continuously, so problems are caught and fixed before they cause downtime. Instead of waiting for something to break, a proactive provider works quietly in the background to stop it breaking in the first place.

What is managed IT support, and what does it cover?

Managed IT support is an ongoing service where a provider proactively looks after your IT, not just fixing problems when they arise but preventing them in the first place. Rather than waiting for something to break and then calling for help, you have a partner monitoring, maintaining and improving your systems continuously.

What is a passkey, and should your business ditch passwords?

A passkey is a passwordless login that replaces your password with your device's fingerprint, face or PIN, making sign-in both simpler and far harder to hack. Instead of typing something you can forget, reuse or have stolen, you prove who you are with the device already in your hand. For businesses tired of password resets and phishing scares, that's a genuinely different way of working, and it's arriving faster than most people realise.

entrustIT Shortlisted in Thames Valley Tech & Innovation Awards 2026

entrustIT has been shortlisted for Managed Service Provider of the Year at the Thames Valley Tech & Innovation Awards 2026, hosted by The Business Magazine in partnership with Insider.

What happens when your MSP gets acquired?

The managed service provider market has changed significantly over the past decade. Significant investment has accelerated consolidation across the sector, with larger groups acquiring regional and specialist MSPs at a steady pace. For many businesses, this activity goes unnoticed until it directly affects them.

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Picture the business a cybercriminal wants to target. A bank. A hospital. A government department. Not yours.

entrustIT shortlisted for Best Customer Service Award

entrustIT Shortlisted for Best Customer Service in regional awards

entrustIT has been shortlisted for the Best Customer Service Award at the Central South Business Awards 2026, recognising the company’s continued focus on delivering high-quality, responsive IT support to organisations across the South of England.

Continuous Ownership: Go-Live Is Just the Beginning

For many organisations, going live with a new office, system, or technology rollout is treated as a finish line. Once the hardware is installed, the network is active, and employees can log in, the responsibility is often passed to a managed service provider or internal IT team.

What the Best Managed IT Services Providers Are Doing Differently in 2026

By Thomas Dodd, Commercial Director Earlier this month I attended IT Nation Connect Europe 2026, hosted by ConnectWise at the Hilton London Metropole.

What is predictive IT, and how does AI make it work?

Predictive IT uses AI to spot the warning signs of a failure before it happens, so problems get..

What proactive IT support actually looks like

Proactive IT support means monitoring, updating and managing your systems continuously, so problems..

What is managed IT support, and what does it cover?

Managed IT support is an ongoing service where a provider proactively looks after your IT, not just..

What is a passkey, and should your business ditch passwords?

A passkey is a passwordless login that replaces your password with your device's fingerprint, face..

entrustIT Shortlisted in Thames Valley Tech & Innovation Awards 2026

entrustIT has been shortlisted for Managed Service Provider of the Year at the Thames Valley Tech &..

What happens when your MSP gets acquired?

The managed service provider market has changed significantly over the past decade. Significant..

You’re Not Too Small to Be Targeted by Cyber Attacks

Picture the business a cybercriminal wants to target. A bank. A hospital. A government department...

entrustIT Shortlisted for Best Customer Service in regional awards

entrustIT has been shortlisted for the Best Customer Service Award at the Central South Business..

Continuous Ownership: Go-Live Is Just the Beginning

For many organisations, going live with a new office, system, or technology rollout is treated as a..

What the Best Managed IT Services Providers Are Doing Differently in 2026

By Thomas Dodd, Commercial Director Earlier this month I attended IT Nation Connect Europe 2026,..

What is predictive IT, and how does AI make it work?

What proactive IT support actually looks like

What is managed IT support, and what does it cover?

What is a passkey, and should your business ditch passwords?

entrustIT Shortlisted in Thames Valley Tech & Innovation Awards 2026

What happens when your MSP gets acquired?

You’re Not Too Small to Be Targeted by Cyber Attacks

entrustIT Shortlisted for Best Customer Service in regional awards

Continuous Ownership: Go-Live Is Just the Beginning

What the Best Managed IT Services Providers Are Doing Differently in 2026

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What is predictive IT, and how does AI make it work?

What proactive IT support actually looks like

What is managed IT support, and what does it cover?

What is a passkey, and should your business ditch passwords?

entrustIT Shortlisted in Thames Valley Tech & Innovation Awards 2026

What happens when your MSP gets acquired?

You’re Not Too Small to Be Targeted by Cyber Attacks

entrustIT Shortlisted for Best Customer Service in regional awards

Continuous Ownership: Go-Live Is Just the Beginning

What the Best Managed IT Services Providers Are Doing Differently in 2026

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